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ADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers Edition
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
Article by Dianna Huff
Jan 16, 2018
2 min read
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns to Use Close Variants
Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...
Article by Ginny Marvin
Mar 19, 2017
2 min read
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