Article by Armen Sargsyan Combine AI Max expanded matches and landing page matches to measure conversion contribution and identify campaigns worth investigating. AI Max adoption is growing, and Google is pushing advertisers to use it across Search campaigns. A simple way to think about AI Max is that it gives Google more freedom to go beyond the advertiser’s existing keyword structure and find additional search queries. In some ways, it feels like a more aggressive version o

Article by Anu Adegbola Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max. Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings. Driving the news. AI Max for Search campaigns is exiting beta after adoption