I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the way we live and work, w...

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly. The survey po...

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a stud...

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I inte...

In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search a...

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, ...

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad cop...

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help...

Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities is both satisfying an...

Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)​ Long thought to be an easy, one-click o...

Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today. This article has been...

They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite to pay monthly subsc...

What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you need to know about ...

Dan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing again...

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the performance of your ca...

Julia Bramble asks: "Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others?" In thi...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your performance. Lisa Raehsl...

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking tools show the average l...

In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic visitors? *Sponsored res...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is essential not just for e...