Article by Brooke Osmundson Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth. If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of green arrows. They want to know if paid media is adding profit, building pipeline value, and suppor

Article by Matt G.Southern New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. Most AI Overviews show on informational, question-style, and longer queries. Very newsy and local queries are comparatively unlikely to surface an AI Overview. Medical YMYL queries show the highest exposure in the dataset. Ahrefs analyzed 146 million search results to determine which query types

Article by Matt G. Southern Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that...

Article by Kevin Indig New Similarweb data shows the insane growth of ChatGPT and how different user behavior impacts downstream metrics....