Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how t...

Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search perfor...

Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to a...

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads ...

Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least som...

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant effec...

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend ...

How do Instagram story ads work, wanders the author of this article Kellis Landrum? The world of marketing has evolved considerably in th...

Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about ...

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerat...

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the wa...

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works corr...

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result,...

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram...

In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite o...

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we repo...

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and com...

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids a...

Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities i...

Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)​ Long thought to be ...