WHAT IS PAID SEARCH?
Paid Search or Search Engine Marketing is the process of gaining website traffic by purchasing highly releveant keywords and displaying ads on search engines such as Google, Bing and Yahoo along with Social Media Paid Traffic such as paid advertising on Facebook, Twitter, Instagram or Linkedin, also YouTube (paid video ads) and Websites (Remarketing, Display Advertising).
Top 10 Paid Search Benefits:
1. First page position
2. Immediate traffic and results (leads, conversions, bookings, sales, revenue, calls, downloads etc)
3. Consistent traffic
4. Highly targeted and relevant ads
5. Testing capability
8. Geo targeting and ad scheduling
9. Tracking and accountability
HOW CAN I HELP YOU?
During my 11+ years of international experience I have helped multi-billion corporations, large companies, small to medium (SME/SMB) businesses, startups and businesses like yours to achieve success and great results with the help of Digital Marketing, PPC, Google Ads, Google Shopping and Paid Social on Facebook, Instagram and other social networks. I have helped to launch digital marketing campaigns, transform and restructure paid search accounts, improve and optimise performance, grow and expand Paid Search Channel, hit and exceed business performance and growth targets, build in-house teams, train paid search specialists and more.
Digital Consultancy & Strategy
Any digital project starts with a clear strategy and plan. I would provide an in-depth consultancy, listen to the client to set goals, targets and KPIs, develop a strategy document including performance forecast, recommendation and next steps, proposal and initial audit results.
Account Audit - Google Ads, Bing, Social Media Campaigns
Search trends analysis, competitor overview, Google account set-up with Google AdWords conversion tracking and Remarketing pixel implementation, review current account structure along with adgroups, keywords, keyword match types, negative keywords, adcopy, Google Ad Extensions, geo location options, bids, historical performance review and analysis, recommendations for improvement and next steps.
Account Setup & Launch - Google Ads, AdWords, Bing, Google Shopping, Social Media Campaigns (Facebook, Instagram, Twitter, LinkedIn and more)
Google AdWords / Google Ads account set-up, assistance with Google AdWords Conversion Tracking and Remarketing pixel implementation, Google best practice account structure creation with granular adgroups, extensive keyword list, highly relevant and competitive adcopy, Google ad extension build and upload, initial bid set-up and campaign launch.
Google Shopping and Paid Social campaign (Facebook, Instagram, Twitter, LinkedIn and more) setup and launch.
Optimisation & Bid Management - Google Ads, AdWords, Bing, Google Shopping, Social Media Campaigns
Ongoing Google AdWords campaign analysis, performance review, current structure analysis and new structure proposal, review campaign options, new adcopy creation, review landing pages, bid optimisation, missing Google Ad Extension implementation, keyword expansion, keyword match type strategy implementation, bid management, monthly budget management and profitability analysis; in addition, implementation of many additional optimisation techniques to improve campaign performance.
Google Ads, AdWords & PPC Training Course
Introduction to Google AdWords: overview, platform / main sections and tabs, main options, understanding main metrics and KPIs, brief introduction to Google Analytics and Google AdWords Editor.
Practical part: bespoke and tailored training session based on the client, industry and goals on how to create and set-up Google AdWords account, how to create campaigns, adgroups, keywords and adcopy, set-up bids, bid management, and budget management, reporting and performance analysis.
In addition, we have teamed up with GILE Experts Ltd - an education/consultancy company operating in Malta, Italy & Lithuania providing their clients a unique learning ecosystem and environment.
I offer ongoing post project / post launch support to answer the questions, provide recommendations, revise the current strategy and advise on the new one, feedback, next steps and ongoing support.
Intro to Paid Search
PAID SOCIAL MEDIA
YOUTUBE TRUEVIEW ADS