Meta Descriptions and Branding Have the Most Influence on Search Clickthrough, Survey Finds
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility, states George Nguyen. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged