Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility, states George Nguyen. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely. Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are n