Article by Greg Jarboe These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics. As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing it well?” I’m
