Article by Anu Adegbola Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max. Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings. Driving the news. AI Max for Search campaigns is exiting beta after adoption
