Article by Anu Adegbola Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features. Google is moving Display Ads management into Demand Gen campaigns as it pushes advertisers toward more unified, AI-driven campaign structures. What’s happening. Advertisers can now manage Google Display Network (GDN) placements directly through Demand Gen campaigns whilst retaining the option to run ads exclusively on GDN if preferre
