Article by Brooke Osmundson Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth. If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of green arrows. They want to know if paid media is adding profit, building pipeline value, and suppor
