Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility, states George Nguyen. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged

How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many things that can go wrong, whether due to technical SEO, on-page optimizations, page speed, or something else. Ready to find your website’s flaws so you can get them fixed and working properly? Great! Read on to learn 50 questions you should ask to evaluate the quality of your website. Click here to read full article Original Article https://ww

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.​ Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely. Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are n

Christopher Ratcliff's complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO. Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News. But first, let’s answer the question… What are meta tags? Meta tags are HTML elements that provide information about a web page for search en

Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google. Read more on http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157 Original article by Adam Audette, www.searchengineland.com #seo #searchengineoptimisation #searchengineoptimization #sem #searchenginemar

35 Ways To Make Your Site Search Friendly Before You Hire An SEO Specialist We all know these simple techniques to make your website search friendly, however it is better be safe than sorry. Hope it helps you guys to fine tune your SEO as much as it helped me. Read more on http://searchengineland.com/35-ways-make-site-search-friendly-hire-seo-226447 Original article by Stoney deGeyter, www.searchengineland.com #seo #searchengineoptimisation #searchengineoptimization #sem #sea