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  • Article by Julia Bramble

#Social #SocialMedia #SocialMediaOptimisation #Facebook #FB #BusinessPage - 13 Facebook Engagement T

Julia Bramble asks: "Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others?"

In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility.

Why Is Facebook Engagement So Important?

First, let’s recap why engagement is so important for successful Facebook marketing. Engagement on a Facebook post happens when the post makes a sufficient impact on people (and often sparks an emotional involvement) that they feel compelled to respond. Regular moments of impact and emotional involvement with a target audience are obviously at the heart of successful social media marketing.

Human nature being what it is, seeing reactions and comments on a post will trigger curiosity and therefore more attention and impact.

However, for many businesses, the ultimate goal is to have their posts shared because the content (and the business name) will reach a whole new audience and the sharing itself adds an endorsement, or social proof, to the post.

Attracting engagement is also central to the visibility of your posts in the Facebook news feed. In January 2018, Facebook announced big changes to the news feed algorithm, giving priority to posts from friends and family. Facebook explained, “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to” would now get more visibility in the news feed.

To get your business content ranked in the news feed, you need to create posts that attract long comments and/or encourage sharing or discussion. So creating engagement is central to successful Facebook marketing.

Note that Facebook continues to demote posts that use engagement bait as a way to beat the algorithm. These posts encourage responding with a single word or an emoji, or ask people to tag friends in the comments.

So how can you ensure that your posts will attract engagement? The first step is to do a little research about what’s working for you and others.

Original article by Julia Bramble on

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