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Doing a Google Import Into Bing Ads? Here’s What You Need to Know

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly.

The survey polled over 500 participants aged 25–60.

You’ve spent a lot of time creating and optimizing your search campaigns. Endless hours in your Google Ads account optimizing account structure, optimizing bidding strategies and rules, adjusting your audiences and targeting, writing and rewriting ad copy. What about your Microsoft Advertising account? Have you spent as much time honing that PPC account? I get it from my days managing a search agency – there isn’t enough time in the day to do everything that needs to be done across multiple platforms. You don’t have time to reinvent the wheel (over and over and over again) across platforms. But now, you don’t have to.

You can use Google Import, a feature within Microsoft Advertising, to move your Google Ad campaigns to Bing without starting from scratch. It’s like mirroring the changes you’ve made in your Google Ads account in Microsoft Advertising.

Google Import offers the flexibility to import your Google Ads account directly into Microsoft

Advertising either through a file or by signing into your Google Ads account —  no spreadsheets needed. You can choose what you want to import — one or a few campaigns or everything you’ve created, or even only recently updated items. You can now import up to 5 million keywords and 4 million ads and can choose the frequency — import once, or set-up automatic imports on a daily basis.

Import is easy

It’s easier than you probably thought. Here’s how you do it:

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