Article by Matt G. Southern Highlights Desktop clickthrough rates rose while mobile weakened at the top, a turn from the recent direction. The data covers one quarter and points to no cause, so it reads as a signal rather than a trend. A device-blind view of CTR may now miss in both directions. Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. Click-through rates for desktop and mobil