Article by Brooke Osmundson OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results. OpenAI is testing a new visual ad format in ChatGPT that will first appear during image generation. The test will begin later this month with an initial group of U.S. advertisers. OpenAI says the format will use images to show product inspiration, usage, or experiences associated with products and