PPC | CHATGPT ADS | AI | OpenAI To Test Visual Ads In ChatGPT Image Generation
Article by Brooke Osmundson
OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.
OpenAI is testing a new visual ad format in ChatGPT that will first appear during image generation.
The test will begin later this month with an initial group of U.S. advertisers. OpenAI says the format will use images to show product inspiration, usage, or experiences associated with products and services.
The update gives advertisers another way to reach ChatGPT users beyond the ads currently shown below responses.
OpenAI also announced new measurement partnerships and brand suitability tools as it continues building out ChatGPT Ads.
How Will Visual Ads Work In ChatGPT?
Until now, ChatGPT Ads have appeared below responses, placing advertising directly within the chat experience.
Testing the new visual ads format during image generation could give OpenAI another way to reach people across ChatGPT’s broader user base.
OpenAI says ChatGPT now reaches 1.2 billion people each week. But, people aren’t necessarily using it in the same way. Some may be asking questions or researching purchases, while others are creating images, working with files, or using other features.
Bringing ads into image generation starts opening advertising to more of those experiences rather than relying only on the traditional chat interface.
It also raises questions about what the ads will look and feel like.
OpenAI says the visual ads will be clearly labeled and remain separate from the image being created. Advertising also won’t influence ChatGPT’s responses, according to the announcement.
Still, a visual ad appearing while someone is generating visual content could feel more native to the experience than a sponsored placement below a text response.
How much separation OpenAI creates between the two will be worth watching once the test begins.
OpenAI hasn’t shared details about targeting, pricing, creative requirements, or reporting for the new format since it’s only opening up to a select group of advertisers right now.
OpenAI Expands ChatGPT Ads Measurement
OpenAI is also adding more ways for advertisers to connect ChatGPT Ads with the measurement tools they already use.
Hightouch, Tealium, and LiveRamp integrations can send conversion data from advertisers’ existing systems to ChatGPT Ads.
OpenAI also supports attribution partners including AppsFlyer, Triple Whale, Adjust, DV Rockerbox, and Northbeam, among others. Those partnerships cover capabilities such as reporting, click attribution, and Conversions API integrations.
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