Article by Matt G. Southern Highlights Desktop clickthrough rates rose while mobile weakened at the top, a turn from the recent direction. The data covers one quarter and points to no cause, so it reads as a signal rather than a trend. A device-blind view of CTR may now miss in both directions. Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. Click-through rates for desktop and mobil

Article by Anu Adegbola Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features. Google is moving Display Ads management into Demand Gen campaigns as it pushes advertisers toward more unified, AI-driven campaign structures. What’s happening. Advertisers can now manage Google Display Network (GDN) placements directly through Demand Gen campaigns whilst retaining the option to run ads exclusively on GDN if preferre

Article by John Williams Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design. Over the course of my three-decade career, the keyword drove paid search. Today, it’s one of many signals. Strategy is what determines performance. Keywords were what you researched for weeks, then built your strategy around based on what you uncovered or hypothesized. You managed everything from bids to matched search terms to negatives an