Article by Armen Sargsyan Combine AI Max expanded matches and landing page matches to measure conversion contribution and identify campaigns worth investigating. AI Max adoption is growing, and Google is pushing advertisers to use it across Search campaigns. A simple way to think about AI Max is that it gives Google more freedom to go beyond the advertiser’s existing keyword structure and find additional search queries. In some ways, it feels like a more aggressive version o

Article by Matt G.Southern New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. Most AI Overviews show on informational, question-style, and longer queries. Very newsy and local queries are comparatively unlikely to surface an AI Overview. Medical YMYL queries show the highest exposure in the dataset. Ahrefs analyzed 146 million search results to determine which query types

Key Findings at a Glance AI Mode prefers sidebar linking: 92% of AI Mode responses featured a sidebar showing ~7 unique domains. These...