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  • Article by Sam Underwood

Mobile-First Indexing: Everything We Know, And How it Could Affect You

Sam Underwood tells that for the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index.

In the midst of this noise, it is very easy to get lost with what you actually need to know about the update.

This post will give you a quick overview of what the update entails, as well as the main things to check for on your site to prevent a loss in traffic.

What is the Mobile-First Index?

The mobile-first index is a change in the way Google is going to index content.

Currently, Google looks at the desktop version of a site and then bases how it will rank the mobile site according to that information. Once this update rolls out, the opposite of that will happen. Google will begin looking at your mobile site and from that, will rank the desktop site.

When will it be released?

While we are still waiting for an official release date, we do know the update is in the pipeline and being tested.

Whenever Google gives us further news on when the update will be released, they repeat the message that it is still ‘months’ away. From their comments, we can assume the release is going to be in the second half of 2017.

Why is this happening?

Nearly two years ago Google announced more searches occur on mobile than desktop.

As mobile is now the predominant way for people to search on Google, it makes sense for them to ensure the experience on this device is as good as it can be.

In lots of situations, sites provide a worse or thinned down user experience on the mobile device, that is not as good as the desktop site. This happens more on mobile sites where separate URLs are used or where dynamic serving is being used.

PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original article by Sam Underwood on

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