Article by Greg Jarboe These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics. As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing it well?” I’m

Article by Brooke Osmundson Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth. If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of green arrows. They want to know if paid media is adding profit, building pipeline value, and suppor

Article by Matt G.Southern New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. Most AI Overviews show on informational, question-style, and longer queries. Very newsy and local queries are comparatively unlikely to surface an AI Overview. Medical YMYL queries show the highest exposure in the dataset. Ahrefs analyzed 146 million search results to determine which query types

Article by Matt G. Southern Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that...

Article by Kevin Indig New Similarweb data shows the insane growth of ChatGPT and how different user behavior impacts downstream metrics....

Article by Brooke Osmundson Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want...

Article by Mordy Oberstein A rebrand can take time to register in Google’s results. Here’s how to align assets, third-party mentions, and...

Article by Brooke Osmundson SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons...

Article by Menachem Ani In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age...

Article by Brooke Osmundson Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before...

Article by Brooke Osmundson Master Smart Bidding in Google Ads with this up-to-date guide. Learn strategies, avoid pitfalls, and optimize...

Article by Brooke Osmundson Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI...

Article by Michelle Morgan Take your PPC campaign to the next level with advanced ad targeting strategies. Learn how to reach your target...

Article by Carlos Silva SEO vs. PPC: What's the Difference? Search engine optimization (SEO) is the practice of optimizing your website...

Article by Ameet Khabra Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach...

Article by Sarah Stemen Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s...

Article by Adam Riemer This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just...

Article by Benjamin Wenner PPC advertising can be challenging, especially when your product or service falls into a sensitive or...

Article by Tim Jensen Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run....

Article by Google AdWords Hero Today I received this message directly from Google Ads: You are receiving this message because one or more...