PPC | Paid Search | Google Ads | PMax Campaigns | Google Ads Adds Deeper Performance Max Reporting

Article by Matt G. Southern

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.

HIGHLIGHTS

Google's automated Performance Max campaigns now show detailed asset and channel performance.

Asset reports can now be segmented by device, time, conversion type, and network.

Channel reports now include costs, ROI columns, and bulk downloads showing budget distribution across YouTube, Search, and Display.

Google is providing you with more clarity on where Performance Max is working.

A new round of reporting updates adds segmentation to asset reporting and continues the rollout of a channel performance report that breaks down how each Google surface contributes to your goals.

What’s New

Inside asset reporting, you can now segment by device, time, conversions, and network. That makes it easier to see how creative is performing across placements.

Google also added a “Network (with search partners)” view in the asset group report. This view tracks individual assets across YouTube, Display, Search, Discover, Gmail, and Maps.

For the channel performance report, Google layered in practical touches for weekly reviews. These include account-level bulk downloads, cost visualization, ROI-style columns in the table, and the ability to segment results by conversion act

Diagnostics now identify issues such as limited serving tied to restrictive bid targets.

How To Read The Data

Google’s help doc flags two common pitfalls.

First, asset metrics can seem confusing because each asset logs its own impressions, clicks, and costs. Consequently, the totals in the asset table might be higher than the overall campaign or asset group sums.

Second, the ratios at the asset level, such as CTR, CPC, CPA, and ROAS, are only approximate because they reflect combined data from assets shown together, rather than individual assets alone. Google suggests evaluating performance at the asset group or campaign level and using Ad Strength to diversify your creatives before making swaps.

Also, note that in the channel performance report, “Results” counts primary conversions grouped by goal, while “Conversions” includes secondary actions you track, which may cause the columns to differ.

How It Helps

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