**Update: some of the new features have been already rolled out in the UK with a few more to come** Standard text ads will no longer be accepted as of October 26. Ginny Marvin in her article announces that the day has come: Google has officially launched expanded text ads. The extra-long ads with double headlines began rolling out across devices Tuesday morning. The rollout comes along with the availability of device bidding and responsive display ads for native that were fir

Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data in the image above, but it’s a similar story in AdWords.) Another challenge is that conversion rates really haven’t changed much in 15 years, whether yo

Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads. Click here to read the full article In this article you will learn: 1.