• Article by Larry Kim

Google Expanded Text Ads: 10 Things You Need to Know

Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready?

Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads.

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In this article you will learn:

1. What are Expanded Text Ads?

2. Why is Google making this change?

3. How much bigger are these expanded ads?

4. What do the new Expanded Text Ads look like?

5. How much are headlines expanding?

6. How much will descriptions expand?

7. What’s changing with display URLs?

8. Will this improve CTR?

9. When will the new ads roll out?

10. What should you do to prepare for Expanded Text Ads?

Click here to read the full article

Click here to read the full article

Original Article

Original article by Larry Kim on

#google #adwords #ppc #paidsearch #sem #googleperformancesummit #Longerads #expandedads

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