Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...

Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least...

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...

Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...

Dan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was...