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Google vs. Microsoft Bing: How the Search Giants Stack Up

Article by Winston Burton

Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day. Let's explore a detailed comparison of the two here.


  1. Google vs. Microsoft Bing Market Share

  2. Comparing Google vs. Microsoft Bing’s Functionality

  3. How Google & Microsoft Bing Differ in Size of Index and Crawling

  4. Differences in User Interface & Tools

  5. Microsoft Bing May Excel in Image Search Over Google

  6. How Microsoft Bing & Google Handle Video Search

  7. Map Listings on Both Search Engines Matter for Local SEO

  8. Optimizing for Google Search vs. Microsoft Bing

  9. Google Search vs. Microsoft Bing: The Verdicts

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine.

But what about Microsoft Bing? Is it worth optimizing your site for, as well?

Let’s see how these two search giants, Microsoft Bing (rebranded from simply ‘Bing’ in October 2020) and Google, compare.

Google vs. Microsoft Bing Market Share

One of the first distinctions between Microsoft Bing and Google is market share. According to Statista, in February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%.

That’s pretty huge.

And while that may make it tempting to focus on Google alone, Microsoft Bing provides good conversions and has a user base that shouldn’t be ignored.

That 6.7% of search users accounts for millions who use Microsoft Bing every day.

It’s particularly important to optimize for Bing if you’re targeting an American audience. In fact, one-third of online queries in the U.S. are powered by Microsoft properties when you factor in Yahoo and voice searches.

Some have wondered over the years whether Bing is an acronym for “Because It’s Not Google.” I’m not sure how true that is, but the name does come from a campaign in the early 1990s for its predecessor, Live Search.

Another fun tidbit is that Ahrefs recently did a study on the Top 100 Bing searches globally and the #1 query searched was [Google].

PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original artcle by Winston Burton on

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