Article by Kyle Byers Kyle Byers explains that “SERP” stands for “search engine results page.” It’s the page you see after you conduct a search on Google. (Or on any other search engine.) Many SERPs contain paid ads at the top, followed by organic results underneath. However, the SERP for one keyword can look a lot different from the SERP for another. And those differences have a huge impact on SEO traffic. Learn more in our guide below. What’s on a Google SERP? And How Do SE

Article by Manick Bhan Manick Bhan helps us to learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling

Article by Jenny Mallory Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs. June 30 is almost here. That’s when Google will sunset expanded text ads (ETAs). Google has given us a lot of time, advice and resources to prepare for the successor to ETAs – Responsive Search Ads (RSAs). Are you ready? Read this guide for useful information and to understand how this transition may affect your paid search campaigns.

Article by Adam Proehl Whether you need to gain new customers or retain existing ones, here are 103 ideas designed to help you grow your small business. As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and drive measurable r

Article by Brandon Gaille Wish link building could be a passive task? Want to be guaranteed top positions on your most relevant keyword SERPs? Looking for more ways to grab a place in featured snippets? Brandon Gaille asks. Get closer to your goals with my top SEO tactics for link building, keyword research, and content optimization. I have taught over 100 SEO growth hacks to tens of thousands of bloggers and marketing pros on my podcast The Blogging Millionaire. I want to sh

Article by Tim Jensen Learn what to do for different types of recommendations in Google Ads and whether you should dismiss or accept them. You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell turns red, alerting you to the fact that you have several recommendations waiting. Suggested budget increases appear right next to the graph at the top of the Campaign

Article by Matt Southern Matt Southern reports, Google's yearly report of top trending searches reveals the most popular keywords and topics across different categories. Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is published every year, which is interesting on its own, but you may find yourself asking “What can I do with thi

Article by Lisa Raehsler Learn about the paid search innovations, new platform features, and evolving privacy issues driving major changes in PPC strategy for 2022. 2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad platforms this year. Whether you are looking for optimizations to refresh your existing strategy or on the hunt for

Article by Justin Lugbill Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Justin Lugbill shares the latest best practices for optimizing CPA. As Google Ads has matured, optimizing to decrease cost per acquisition (CPA) has gotten more complicated and left many marketers wondering: What tools do I have to reduce Google Ads CPA? What factors should I consider when optimizing CPA? Despite loosening definitions on keyword matching, increased

Article by Amy Bishop Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to know! Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process for queries that don’t have an identical keyword match. The Basis For This Change Earlier this year, Google announced that an exact match ke

Article by Justin Lugbill What are display ads? How do they work? How can you optimize them? Here's everything you need to know - Justin Lugbill explains. I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no avail. Fast-forward to now (nearly a decade later) and display targeting and ad unit capabilities have improv

Article by Andrea Atzori The world of search and paid ads has never been busier, writes Andrea Atzori. It’s a hotly contested space where marketers need to do everything they can to inspire customers to choose their ad. Consumers value their privacy more than ever before, but they have also grown accustomed to ads that are hyper-relevant to them. Nurturing first-party customer data acquisition is of increasing urgency. But this can only happen if customers click on your ad in

Article by Shelley Walsh The top social media sites have seen plenty of movement in the the last few years. Facebook might still be dominant, but TikTok has seen the fastest growth of any social media platform. From launch only five years ago, the video-based platform is now fifth for most monthly active users (MAU). Meanwhile, Instagram has seen impressive growth and holds the number four position for MAU. This means for brands wanting to reach an audience, the choice of soc

Article by Carolyn Lyden Carolyn Lynden reports, Google hopes to help advertisers manage bid strategies and drive performance. Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market. Top signals changes. Advertisers can now use top signals for search campaigns using Target ROAS and Maximize conversion value. “Currently, you can only view top signals

Article by Barry Schwartz Barry Schwartz reports that Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Google Ads auto-apply recommendations. Google now allows advertisers to opt-in to apply a certain subset of recommendations

Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day. Let's explore a detailed comparison of the two here. TABLE OF CONTENTS Google vs. Microsoft Bing Market Share Comparing Google vs. Microsoft Bing’s Functionality How Google & Microsoft Bing Differ in Size of Index and Crawling Differences in User Interface & Tools Microsoft Bing May Excel in Image Search Over Google How Microsoft Bing & Google

Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers. TABLE OF CONTENTS Search Targeting Display Targeting Contextual Targeting Audience Targeting Remarketing Demographics In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.

Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and how queries match to keywords. Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. What’s Happening to Broad Match Modified? Phrase match will now expand to cover broad match modified insta

Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how to do it right. As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered tactics to see success during this year’s darkest days. For a fortunate few, business actually

Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them. Are your PPC campaigns performing at the highest level possible? Maybe. Or maybe not. It doesn’t matter what type of company you work with, their industry, or their size. There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes. Some of these PPC mistakes obv