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11 Things To Do Now To Keep Your AdWords Healthy In 2016


Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant:

Trend 1: Combine Keyword And Audience Targeting

Trend 2: Automation Gets Custom

Trend 3: Structured Data Gets Turned Into Ads

Trend 4: Video Ads Take Off

Trend 5: Yesterday’s News Is Today’s News –The Year Of Mobile

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