Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant:

Trend 1: Combine Keyword And Audience Targeting

Trend 2: Automation Gets Custom

Trend 3: Structured Data Gets Turned Into Ads

Trend 4: Video Ads Take Off

Trend 5: Yesterday’s News Is Today’s News –The Year Of Mobile

Read more on http://searchengineland.com/11-things-now-keep-adwords-healthy-2016-240399

Original article by Frederick Vallaeys, http://searchengineland.com/

#google #adwords #ppc #paidsearch #automation #audiencetargeting #mobile