Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant:
Trend 1: Combine Keyword And Audience Targeting
Trend 2: Automation Gets Custom
Trend 3: Structured Data Gets Turned Into Ads
Trend 4: Video Ads Take Off
Trend 5: Yesterday’s News Is Today’s News –The Year Of Mobile
Original article by Frederick Vallaeys, http://searchengineland.com/
