February 1 is here, and that means Valentine’s Day searches are set to begin surging right up to February 14.

New data from Bing provides key trends on Valentine’s Day-related searches — including gifts, candy, flowers, restaurants and jewelry — and ad performance to help guide marketers’ efforts in winning over consumers in this year.

This week will see more activity than last week, but the real surge in searches happens in the final week before Valentine’s Day. Looking at last year’s search history from Bing, the final-week spike was more dramatic on desktop than on mobile in 2015, On desktop, searches in the final week (February 8–14) increased 77 percent, while mobile searches rose by 71 percent from the prior week.

Read more on http://searchengineland.com/valentines-day-searches-start-now-when-theyll-peak-depends-on-the-category-241511

Original article by Ginny Marvin, http://searchengineland.com/

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