Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
Google Analytics is a free service that tracks and reports website traffic. Providing insight into the demographics of site visitors, the performance of a specific campaign, and how long people are staying on your site for, are just a few of the many things the program is capable of.
This data gives you an all round better view of how your site is doing and allows you to understand what improvements can be made to make sure you’re optimizing different areas for maximum conversion.
In the below tutorial, we will walk you through some basics of Google Analytics and what you need to do in order to get started.
Read more on https://searchenginewatch.com/2016/02/03/an-absolute-beginners-guide-to-setting-up-google-analytics-for-your-website
Original article by Yuyu Chen on searchenginewatch.com