Google Rolling Out Price Extensions for Mobile Text Ads
The new text ad extension shows pricing information about products and services and takes up significant real estate on mobile says Ginny Marvin.
Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads.
Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile. The new extension offers many advertisers the first opportunity to show pricing information for multiple products and services in their ads. It’s also the first extension that is likely to stir tough competition that will potentially drive up mobile CPCs in a meaningful way.
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