• Article by Pauline Jakober

PPC: Optimise Your AdWords Account with These Hidden Gems

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for.​

Ahhh… summer. A time to hang out at the lake, fire up the barbecue and gaze at the stars.

And, if you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns.

Naturally, this only applies if your business tends to slow down in the summer. If not, you’ll have to find another slow (read: less crazy) time of year to perform these tasks. When things are moving ahead full steam, we usually can’t afford to take our gaze off big-picture account items, such as leads, sales, campaigns, ad groups and keyword performance. And that’s understandable.

But when you do have time to polish up some hidden gems of campaign settings and features, you may find that they can add up to significant performance differences.

To get you started, here are three hidden gems worth examining:

1. Automated extensions

2. Ad previews

3. User locations

Hidden gems can add up to significant improvements. While none of these hidden gems will single-handedly transform your account results, even little adjustments in these areas can add up to significant improvements over time.So don’t let your summer pass by without giving them a second look!

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Original Article

Original article by Pauline Jacober on

#sem #adwords #ppc #paidsearch #ppcnews #adwordsnews #automatedadextensions #automatedextensions

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