Article by Vikas AgrawalSep 4, 20181 min#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't GIn his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...
Article by Angel NiñofrancoAug 17, 20181 min#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest RIn today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...
Article by Ginny MarvinJul 26, 20181 min#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New BrandStarting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
Article by Dianna HuffJan 16, 20182 minADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers EditionWith much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
Article by Ginny MarvinDec 20, 20173 minPPC 2017: Epic Review of the Biggest Trends & Updates in Paid SearchAs 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...
Article by Ginny MarvinNov 20, 20171 minPPC: Google Rolls Out AdWords Promotion Extensions, Custom Intent Audiences & Ad Variations For The new features are all available in the new AdWords interface. Google made a few announcements for AdWords advertisers just in time,...
Article by Clark BoydOct 23, 20172 minGoogle AdWords: The Beginner’s GuideGoogle AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
Article by Pauline JakoberAug 15, 20171 minPPC: Optimise Your AdWords Account with These Hidden GemsScanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
Article by Ginny MarvinAug 1, 20171 minPPC: Google Introduces New Call Bid Adjustments in AdWordsThe new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
Article by Ginny MarvinJul 3, 20174 minPPC: The Biggest Trends & Changes in PPC so Far in 2017From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...