Article by Anu Adegbola Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features. Google is moving Display Ads management into Demand Gen campaigns as it pushes advertisers toward more unified, AI-driven campaign structures. What’s happening. Advertisers can now manage Google Display Network (GDN) placements directly through Demand Gen campaigns whilst retaining the option to run ads exclusively on GDN if preferre

Article by Anu Adegbola Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max. Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings. Driving the news. AI Max for Search campaigns is exiting beta after adoption

Article by John Williams Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design. Over the course of my three-decade career, the keyword drove paid search. Today, it’s one of many signals. Strategy is what determines performance. Keywords were what you researched for weeks, then built your strategy around based on what you uncovered or hypothesized. You managed everything from bids to matched search terms to negatives an

Article by Brooke Osmundson Learn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes. With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly.