Article by Larry KimJun 22, 20161 min readAre Remarketing Lists For Search Ads the Future of PPC & Will RLSA Save the Day?Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...
Article by Larry KimJun 9, 20161 min readGoogle Expanded Text Ads: 10 Things You Need to KnowExpanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads...
Article by Sophie LorasMay 24, 20161 min readGoogle AdWords Launches New FeaturesGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and...