Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow advertisers to introduce more information about their businesses.
Of the trillions of searches made on Google every year, more than half now happen on a mobile phone. Google has also found that more than half of all web traffic comes from smartphones and tablets.
What has been announced? Here’s a glimpse of some of the announcements made at today’s Google Performance Summit.
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New Features
1. Expanded text ads for a mobile-first world
2. Responsive display ads
3. RLSA similar audiences for Search
4. Cross device bidding for a mobile-first world
5. Connecting online and offline with mobile
6. Google Maps
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Original Article https://searchenginewatch.com/2016/05/24/google-adwords-launches-new-features-for-mobile-ads-and-maps/
Original article by Sophie Loras on https://searchenginewatch.com
