They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...

What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...

Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...

Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average...

Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the...