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  • Article by Elisa Gabbert

#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks?

What about a good cost per click and a good cost per action?

Is your AdWords conversion rate up to par?

These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more!)

Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some idea whether you’re doing a good job. That’s where these benchmarks come in.

We tapped the WordStream client base (disclosure: I work for WordStream), which includes thousands of small businesses and agencies, operating in every industry, to set these benchmarks.

This data is just a starting point, and your mileage may vary. But we hope you find these benchmarks to be a useful way to set expectations and get a sense of where you stand.

In this report, you’ll find benchmarks for both search and display ads in AdWords for:

  • Click-through rate (CTR)

  • Cost per click (CPC)

  • Conversion rate (CVR)

  • Cost per action (CPA)

You’ll find averages across these AdWords metrics for 20 different industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.

Let’s dig into the data.

PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original article by Elisa Gabbert on

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