• Article by Elisa Gabbert

#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks?

What about a good cost per click and a good cost per action?

Is your AdWords conversion rate up to par?

These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more!)

Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some idea whether you’re doing a good job. That’s where these benchmarks come in.

We tapped the WordStream client base (disclosure: I work for WordStream), which includes thousands of small businesses and agencies, operating in every industry, to set these benchmarks.

This data is just a starting point, and your mileage may vary. But we hope you find these benchmarks to be a useful way to set expectations and get a sense of where you stand.

In this report, you’ll find benchmarks for both search and display ads in AdWords for:

  • Click-through rate (CTR)

  • Cost per click (CPC)

  • Conversion rate (CVR)

  • Cost per action (CPA)

You’ll find averages across these AdWords metrics for 20 different industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.

Let’s dig into the data.

Click here to read full article

PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original Article

Original article by Elisa Gabbert on

#google #ppc #adwords #benchmark #conversionrate #cr #cpc #cpa #ctr

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