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Google vs. Microsoft Bing: How the Search Giants Stack Up

Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....

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PAID SEARCH | A Complete Guide to PPC Ad Targeting Options

Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...

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PPC | Breaking: Google Ads to Phase Out Modified Broad Match

Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...

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PPC | Search Marketing Year-End Audit Tips

Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...

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PPC | 9 PPC Mistakes That Impact Success

Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...

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PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead

Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...

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SHOPPING | Google Makes Shopping Ads Free Worldwide

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...

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2020 Digital Marketing Trends in Ecommerce

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...

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