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PPC | PAID SEARCH | Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Article by Ameet Khabra Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach...
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googleadwordshero
Sep 52 min
PPC | PAID SEARCH | AI | Does generative AI save time in PPC? Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Article by Sarah Stemen Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s...
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googleadwordshero
Aug 53 min
PPC | PAID SEARCH | 2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Article by Adam Riemer This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just...
3 views0 comments
googleadwordshero
Jul 93 min
PPC | PAID SEARCH | A guide to Google Ads for regulated and sensitive categories
Article by Benjamin Wenner PPC advertising can be challenging, especially when your product or service falls into a sensitive or...
1 view0 comments
googleadwordshero
Jun 32 min
PPC | PAID SEARCH | A guide to ad variations in Google Ads
Article by Tim Jensen Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run....
2 views0 comments
googleadwordshero
May 11 min
PPC | PAID SEARCH | Google Ads will automatically pause low-activity keywords
Article by Google AdWords Hero Today I received this message directly from Google Ads: You are receiving this message because one or more...
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googleadwordshero
Apr 22 min
PPC | PAID SEARCH | How to benchmark PPC competitors: The definitive guide
Article by Rémi Kerhoas Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and...
7 views0 comments
googleadwordshero
Mar 52 min
PPC | PAID SEARCH | Google Ads will automatically start pausing ad groups with low activity
Article by Nicola Agius Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions...
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googleadwordshero
Feb 53 min
PPC | PAID SEARCH | 6 steps to improve your Google Ads campaigns
Article by Andrew Wirtz Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns...
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googleadwordshero
Jan 43 min
PPC | PAID SEARCH | Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Article by Nicola Agius Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for...
9 views0 comments
googleadwordshero
Dec 4, 20233 min
PPC | PAID SEARCH | How to retain clients in PPC
Article by Timothy Johnson Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance...
2 views0 comments
googleadwordshero
Nov 6, 20232 min
PPC | PAID SEARCH | AI-generated content in 2024: How to excel and where to exercise caution
Article by Andy Betts The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this...
2 views0 comments
googleadwordshero
Oct 5, 20233 min
PPC | PAID SEARCH | Top 5 Ways to Stay Up to Date On Paid Search Trends
Article by Melissa Mackay Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest...
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googleadwordshero
Sep 4, 20233 min
PPC | PAID SEARCH | 5 Hidden Areas of Google Ads You Probably Didn’t Know About
Article by Aric Whiteley Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to...
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googleadwordshero
Aug 2, 20232 min
PPC | PAID SEARCH | Ad spend up across Google, Meta, Amazon, Walmart in Q2. Temu is on the rise
Article by Nicola Agius Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition...
7 views0 comments
googleadwordshero
Jul 10, 20232 min
SOCIAL MEDIA | Meta Launches Threads, Provides Insights into Coming Elements
Article by Andrew Hutchinson Meta’s new Twitter-busting Threads app is now active, and we’re getting more details by the minute as to how...
8 views0 comments
googleadwordshero
Jun 12, 20233 min
SEO | The Incredible Ways to Get SEO Traffic Without Ever Ranking
Article by Daniel Tannenbaum Did you know that there are ways to get to the top of Google without ranking your own site? You can still...
1 view0 comments
googleadwordshero
May 2, 20232 min
SOCIAL MEDIA| TikTok Shop: Social Commerce For Brands And Influencers
Article by Kristi Hines Discover how brands and influencers can use TikTok Shop to unlock new revenue streams through social commerce....
4 views0 comments
googleadwordshero
Apr 10, 20232 min
PPC | PAID SEARCH | Microsoft Advertising: Professional Service Ads, Enhanced CPC, & More For Spring
Article by Kristi Hines Microsoft Advertising announced several new features. Learn how advertisers can use them to save time and reduce...
5 views0 comments
googleadwordshero
Mar 6, 20231 min
PPC | PAID SEARCH | PPC management checklist: Daily, weekly and monthly reviews
Article by Adam Proehl Adam Proehl reminds us that paid search accounts can go sideways without regular monitoring. Here's a simplified...
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