Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.
The goal of any good marketing campaign is conversions — or better yet, sales.
Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good.
Obviously, the more conversions you can squeeze out of your traffic, the better, which is why conversion rate optimization (CRO) has become such a hot topic in digital marketing.
But what if I told you that you could increase your conversion rate by 45 percent… today?
Odds are, you’d probably think I was full of it. And, to be honest, you’d be partially right. Most companies can’t produce those sorts of conversion rate increases overnight. That being said, most marketers really can improve
their apparent conversion rates by 45 percent in just one day.
Original article by Jacob Baadsgaard on http://searchengineland.com