#conversionrate

Article by Robin Sherwood

Jan 9, 20192 min

#Google #GoogleAds #AdWords #PPC #PaidSearch #CR #ConversionRate #Benchmark - They Are Here Again! G

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...

Article by Elisa Gabbert

Apr 26, 20181 min

#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

Article by Jacob Baadsgaard

Nov 10, 20161 min

Want to Boost Your Conversion Rate by 45% Today, no, Really?! #CRO #conversiontracking

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...

Article by Chris Lake

Apr 14, 20161 min

The Top 100 Most Expensive Keywords in the UK: New Research

Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...

Article by Pauline Jakober

Apr 8, 20161 min

Improve your PPC in Just 25 Minutes This Week

In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...

Article by Ginny Marvin

Mar 29, 20162 min

Google is Completely Redesigning AdWords: Offers First Peek

In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...

Article by Larry Kim

Mar 21, 20161 min

Google AdWords Average Conversion Rates by Industry [Study]

Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...

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