Article by Robin SherwoodJan 9, 20192 min#Google #GoogleAds #AdWords #PPC #PaidSearch #CR #ConversionRate #Benchmark - They Are Here Again! GGoogle Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...
Article by Elisa GabbertApr 26, 20181 min#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate BeWhat’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...
Article by Jacob BaadsgaardNov 10, 20161 minWant to Boost Your Conversion Rate by 45% Today, no, Really?! #CRO #conversiontrackingColumnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...
Article by Chris LakeApr 14, 20161 minThe Top 100 Most Expensive Keywords in the UK: New ResearchBack in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...