Thinking of diving into Facebook ads? Wondering what the common pitfalls are?
In this article, you’ll discover three important considerations when starting your first Facebook ad campaign.
#1: Commit to a Facebook Funnel Implementation
All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the fastest time.
You want to implement a Facebook advertising strategy that moves someone from a stranger to a paying customer through a series of ad campaigns, known as a Facebook ad funnel.
There are three stages to a successful Facebook ad funnel:
Awareness: At the top of the ad funnel, the goal is to generate awareness of your business. In doing so, you’re also building recognition in the Facebook news feed, which is important later in the funnel, as well as for your business’s credibility and authority.
Engagement remarketing: For this stage, the goal is to build consideration of your products or services in the minds of your target audience. You’re driving people from Facebook to your website to find out more and purchase.
Website remarketing: The goal at this stage is to drive sales and leads by engaging people who have visited your website.
For a full breakdown of each stage of the Facebook ad funnel, click here.
You always want to start the funnel implementation at the awareness stage because these campaigns target cold audiences of new people and don’t use existing audiences.
Whether you implement the other two funnel stages—engagement and website remarketing—will depend on your answers to the following two questions:
Do you have Facebook pixeled website traffic?
Do you have other existing engaged audiences? These are engagement-based custom audiences that include video viewers and Facebook page engagers.
If you answered yes to both questions (meaning you have pixeled website traffic and other existing engaged audiences), you can start with all three campaigns: awareness, engagement remarketing, and website remarketing.
If you answered yes to the first question (you have pixeled website traffic) but no to the second question (you don’t have other existing engaged audiences), you can launch both awareness and website remarketing campaigns at the same time.
If you answered no to the first question (you don’t have pixeled website traffic) but yes to the second question (you have other existing engaged audiences), you can start with awareness and engagement remarketing.
If you answered no to both questions (you don’t have any pixeled website traffic or existing engaged audiences), you have to start from scratch. Here’s how:
Start with the awareness stage.
Once you have enough engaged audiences, implement engagement remarketing, which drives people to your website.
Once you have enough website traffic, implement website remarketing.
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Original article by Charlie Lawrence on https://www.socialmediaexaminer.com