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Google vs. Microsoft Bing: How the Search Giants Stack Up

googleadwordshero

Apr 6, 2021
2 min

Google vs. Microsoft Bing: How the Search Giants Stack Up

Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....

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PAID SEARCH | A Complete Guide to PPC Ad Targeting Options

googleadwordshero

Mar 8, 2021
2 min

PAID SEARCH | A Complete Guide to PPC Ad Targeting Options

Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...

3 views0 comments

PPC | Breaking: Google Ads to Phase Out Modified Broad Match

googleadwordshero

Feb 8, 2021
2 min

PPC | Breaking: Google Ads to Phase Out Modified Broad Match

Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...

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PPC | Search Marketing Year-End Audit Tips

googleadwordshero

Jan 4, 2021
2 min

PPC | Search Marketing Year-End Audit Tips

Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...

5 views0 comments

PPC | 9 PPC Mistakes That Impact Success

googleadwordshero

Dec 2, 2020
2 min

PPC | 9 PPC Mistakes That Impact Success

Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...

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PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead

googleadwordshero

Nov 5, 2020
3 min

PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead

Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...

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SHOPPING | Google Makes Shopping Ads Free Worldwide

googleadwordshero

Oct 7, 2020
2 min

SHOPPING | Google Makes Shopping Ads Free Worldwide

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...

3 views0 comments

PPC | Google Ads to Limit Search Terms Reporting, Citing Privacy.

googleadwordshero

Sep 3, 2020
3 min

PPC | Google Ads to Limit Search Terms Reporting, Citing Privacy.

Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least...

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2020 Digital Marketing Trends in Ecommerce

googleadwordshero

Aug 3, 2020
2 min

2020 Digital Marketing Trends in Ecommerce

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...

4 views0 comments

BREAKING: Google Shopping Ads Are FREE to Display in Main Search Results

googleadwordshero

Jul 6, 2020
2 min

BREAKING: Google Shopping Ads Are FREE to Display in Main Search Results

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend...

2 views0 comments

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