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- Feb 3, 2022
- 2 min read

PPC | How Much Can You Trust Recommendations In Google Ads?

Article by Tim Jensen

Learn what to do for different types of recommendations in Google Ads and whether you should dismiss or accept them.

You can barely go a minute in Google Ads without seeing recommendations put in front of you.

The overview screen surfaces them in a highly visible box.

The notification bell turns red, alerting you to the fact that you have several recommendations waiting.

Suggested budget increases appear right next to the graph at the top of the Campaigns section.

You can click a button to apply the updated amount and instantly spend more.

So, how helpful are these recommendations that Google puts front and center for advertisers?

Let’s take a deeper dive into the types of recommendations and how well they correlate with the metrics that matter for performance.

Recommendations Overview

First, what are Google’s claims regarding the value of recommendations? The official support page says:

“Recommendations can introduce you to new, relevant features, help you get more out of your budget by improving your bidding, keywords, and ads, and can work to increase the overall performance and efficiency of your campaigns.”

If you work with an official Google representative, they’ll spend a significant amount of time talking about optimization scores.

This score measures how well your account is following best practices for setup, in Google’s eyes.

Overall, recommendations correlate directly to optimization score, and Google provides you with an exact percentage that the score will increase for each recommendation you accept.

Types Of Google Ads Recommendations

While the specific recommendations that surfaced vary depending on the account and types of campaigns being run, there are several common types of recommendations that tend to surface.

Let’s consider a few common ones here.