Article by Matt G.Southern New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. Most AI Overviews show on informational, question-style, and longer queries. Very newsy and local queries are comparatively unlikely to surface an AI Overview. Medical YMYL queries show the highest exposure in the dataset. Ahrefs analyzed 146 million search results to determine which query types

Article by Kevin Indig New Similarweb data shows the insane growth of ChatGPT and how different user behavior impacts downstream metrics....

Key Findings at a Glance AI Mode prefers sidebar linking: 92% of AI Mode responses featured a sidebar showing ~7 unique domains. These...

Article by Sarah Stemen Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s...

Article by Rémi Kerhoas Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and...

Article by Nicola Agius Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions...

Article by Andrew Wirtz Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns...

Article by Nicola Agius Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for...

Article by Timothy Johnson Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance...

Article by Andy Betts The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this...