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Article by Robin Sherwood
Jan 9, 20192 min read
#Google #GoogleAds #AdWords #PPC #PaidSearch #CR #ConversionRate #Benchmark - They Are Here Again! G
Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...
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Article by Elisa Gabbert
Apr 26, 20181 min read
#ADWORDS #BENCHMARK #CTR #CPC #CPA #CR in 2018 - Google AdWords CTR / CPC / CPA / Conversion Rate Be
What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...
63 views0 comments


Article by Chris Lake
Apr 14, 20161 min read
The Top 100 Most Expensive Keywords in the UK: New Research
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...
161 views0 comments


Article by Pauline Jakober
Apr 8, 20161 min read
Improve your PPC in Just 25 Minutes This Week
In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...
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Article by Ginny Marvin
Mar 29, 20162 min read
Google is Completely Redesigning AdWords: Offers First Peek
In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...
3 views0 comments

![Google AdWords Average Conversion Rates by Industry [Study]](https://static.wixstatic.com/media/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fa2df7_653f7ab3d5c44ee0be07306d6531a81e.webp)
Article by Larry Kim
Mar 21, 20161 min read
Google AdWords Average Conversion Rates by Industry [Study]
Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...
27 views0 comments
Google AdWords Hero - To The Rescue!
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