Google AdWords Average Conversion Rates by Industry [Study]
Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
If you’re like most advertisers, your primary source of insight is probably your own historical data. As long as you’re trending towards better than worse, you’re doing great… right?
According to Larry Kim. it’s important to track your performance over time and make sure you’re constantly improving, but using only your own data tells you nothing about how you’re doing against your competitors (AdWords is a live auction, after all).
We recently ran an extensive analysis of more than 2,000 client accounts in all verticals, representing over $34 million in AdWords spend, to establish current, accurate average conversion rate (CVR) benchmarks for both Search and Display ads across 20 different industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.
Original article by Larry Kim on searchenginewatch.com