Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?”

I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No? £30? Surely not!

The grand reveal was that I was horribly wrong, and that some advertisers were paying “about £70 a click” for the term ‘mesothelioma’, which is a type of cancer associated with exposure to asbestos. It was immediately apparent that legal firms would spend that kind of money because they were hunting for big ticket compensation lawsuits.

Roll forward to the present day and I wondered how things had changed, as Google’s revenues have grown to more than $67bn globally and keyword inflation is a big deal in a lot of sectors.

The good folks at SEMrush provided me with a huge list of the most expensive keywords in five countries, and for my first piece of research I’ve focused on the UK.

I had 2,000 keywords to analyse (from its database of 12m in the UK) and below picture shows TOP 20 results and here is a complete list of top 100 results…

Original Article https://searchenginewatch.com/2016/04/14/the-top-100-most-expensive-keywords-in-the-uk/

Original article by Chris Lake on https://searchenginewatch.com

#google #adwords #ppc #paidsearch #sem #semtools #adwordseditor #cr #conversionrate #optimisation