Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...

Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average...

Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the...