Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...

Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least...

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend...

How do Instagram story ads work, wanders the author of this article Kellis Landrum? The world of marketing has evolved considerably in...

Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result,...

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram...

In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite...

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we...

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and...

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids...

Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities...

Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)​ Long thought to be...

Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today....

They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...