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SOCIAL MEDIA | Meta Launches Threads, Provides Insights into Coming Elements

Article by Andrew Hutchinson

Meta’s new Twitter-busting Threads app is now active, and we’re getting more details by the minute as to how the app looks and functions, while the Instagram team has also shared some insights into what features will be coming soon to the new platform.

And it looks good. The layout of Threads is clean and simple, with all of the basic functionality of the Twitter feed.

Meta has logically sought to replicate the Twitter experience in the new app. And earlier today, some users were able to gain early access to the in-app experience - which enabled me to dig around some of the new app’s features.

Here’s what I found:

First off, in terms of functionality - Threads posts can be up to 500 characters long, and can include links, photos, and videos up to 5 minutes in length.

Similar to Twitter, Threads are presented in the main feed (with a lot of recommended content to start with), and you can like, re-post, and reply to each update.

And while Threads has been designed to work on a decentralized protocol, enabling greater portability and data control, Instagram chief Adam Mosseri says that it won’t be fully functional in this respect a launch.

So soon, all users will have a username, that’ll be discoverable across other apps that are using ActivityPub, which includes social platforms like Mastodon. Which will theoretically facilitate greater freedom to utilize your own in-app info, and take your audience across to other conversations, in other apps and digital spaces.

Though the greater fediverse – a collection of thousands of federated servers that are working together to facilitate a new form of open social media access – is not entirely happy with Meta looking to muscle onto its turf, with a collective of fediverse mods seeking to keep Meta’s products out of the space.

Which seems counter to the entire model – but basically, the new wave of open platforms aren’t particularly enamored with the big players, like Meta, seeking to profit off of their work, as Meta and Co. are the ones that created the problems that led to the fediverse in the first place.

Either way, this is reportedly coming, once Meta can work out all the complexities involved in facilitating such connection.

In terms of expanded functionality, Threads enables simple switching between light and dark mode, by tapping on the Threads icon at the top of the screen (thanks to Morgan Evetts for sharing this example).



PPC Consultant London, Google AdWords Consultant London, PPC Specialist London, AdWords Specialist London

Original artcle by Andrew Hutchinson on

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